For example, a company working from a list of established customers doesn’t need to worry about the message going over the heads of people who aren’t likely to be interested in the sales pitch. The foremost advantage of direct mail as a marketing method is the ability to send printed pieces to potential customers in a highly targeted fashion. A poorly designed direct mail campaign is what we traditionally think of as junk mail, but a cleverly devised campaign can be a significant driver of new business. It offers potential customers the chance to obtain free information about products and services, and it allows advertisers to control who they market to and how they market to those individuals. Direct mail marketers typically utilize mailing lists that already identify pre-selected individuals who are likely to be receptive to the piece’s message. How to Track Your Direct Mail Campaign.ĭirect mail, also known as Bulk Standard Mail, is a method of marketing that employs printed pieces that are sent directly by post to a desired audience.How to Integrate Direct Mail into Your Digital Marketing Efforts.Best Practices and Guidelines for Direct Mail Campaigns.The guide will cover the following 6 areas: There are many misconceptions about direct mail, so we wanted to give small businesses an inclusive guide to help them make better marketing decisions. Using direct mail in parallel to digital channels such as SEO, Email, and Content Creation, tablet marketing, as well as having a great website design, can be beneficial when trying to increase your customer base. When starting a local small business, one of the channels that can be used to help target local areas around your local business, and jump start your brand awareness campaigns, is direct mail.
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